7 Best Brand AI Visibility Tracking Tools in 2026

TL;DR: the best AI visibility tools in 2026

Listable Labs is the best AI brand visibility tracking tool in 2026: it tracks ChatGPT, Google Gemini and Google AI Mode from $89/month, maps the exact sources each engine cites, and turns the gaps into content and on-page actions. Peec AI is the best pure monitor for agencies, Profound the enterprise option, Semrush the pick for SEO-suite teams, and Otterly.ai the cheapest way to start at $29/month.

Prices and engine lists below were checked on each vendor's pricing page in October 2026. Where a vendor publishes no price, we say so rather than guess.

Who this guide is for and how we evaluated the tools

This guide is for brand marketers, in-house SEO leads and agencies who need to measure how often a brand shows up in AI-generated answers and act on it. We ranked each AI visibility tool on five criteria:

• Engine coverage: which of ChatGPT, Gemini, Google AI Mode, AI Overviews, Perplexity and Copilot are included, and which cost extra.
• Prompts per dollar: how many prompts the entry plan tracks, how often they refresh, and how many answers you get analysed each month.
• Citation data: whether the tool shows the source URLs behind each answer, since those sources are what you have to influence.
• Actions versus monitoring: whether the tool helps you write, fix and publish, or only reports.
• Reporting and fit: white-label reports, multi-country tracking, integrations and whether India and US markets are both covered.

Method: prices and engine lists were read from live vendor pricing pages in October 2026.

AI visibility tools compared: price, engines and best fit

1. Listable Labs: best overall AI brand visibility tracking tool

Verdict: the only tool in this list that closes the loop from visibility data to published fixes at a self-serve price.

Listable Labs is an AI search visibility and Answer Engine Optimization platform built in Bengaluru for India, US and global brands. It tracks how, when and how often your brand appears in AI answers across ChatGPT, Google Gemini and Google AI Mode on every plan, with Perplexity, Google AI Overviews and Microsoft Copilot as add-ons, and reports visibility score, mentions, citations and share of voice against named competitors over time.

The product follows an Insights, Actions, Impact loop. Insights covers the visibility score, Citation Intelligence (the exact URLs each engine pulled from) and Competitive Benchmarking. Actions covers the Prompt Explorer, a brand knowledge base, AI-optimised article generation with review steps, social content for Reddit, LinkedIn, YouTube and Instagram, and auto-publish to WordPress, Webflow, Sanity and Shopify. Impact connects GA4, Google Search Console, Bing Webmaster Tools and Cloudflare to tie AI visibility to traffic and revenue. The Listable Labs MCP lets you query all of it from Claude, ChatGPT, Cursor and other MCP clients.

Plans are monthly, self-serve and start free with no credit card. Growth at $89/month covers 1 project, 50 prompts, 3 models, 4,500 analysed answers and 10 articles a month. Scale at $249/month is built for agencies: 5 projects, 200 prompts, white-label reports and a dedicated account manager. Max at $400/month gives unlimited projects and 400 prompts; Enterprise adds hallucination detection. Jayant Singh, CTO at Imagined: "Listable Labs gave us a clear view of how our brand was showing up in AI search. Instead of guessing, we finally understood what was working and where to focus next."

The honest limitation is engine breadth: three models are included rather than the eight to eleven some monitors list, Perplexity, AI Overviews and Copilot cost extra, and Claude, Grok and Meta AI are not tracked at all.

Best for: brands and agencies that want to track AI visibility and act on it in the same tool.

Starting at: $89/month (Growth); $249/month Scale for agencies. See Listable Labs pricing.

2. Peec AI: best pure monitor for agencies

Verdict: the cleanest multi-model dashboard for teams that already have a content and PR engine.

Peec AI tracks brand mentions, position and sentiment across a choice of ten models including ChatGPT, Google AI Mode, AI Overviews, Gemini, Perplexity, Claude and Grok. Each self-serve plan lets you pick three, and extra models cost $30/month on Starter or $70/month on Pro. Starter at $95/month covers 50 prompts, 1 project, daily tracking and unlimited users, which is why agencies like it for sharing dashboards with clients.

The limitation is that Peec AI stops at reporting. There is no article generation, no CMS publishing and no analytics integrations on the entry plan, and multi-country tracking only arrives on the $495/month Advanced tier. If you want to compare it with other monitors first, our AI search visibility tools pricing and coverage guide goes deeper on per-prompt costs.

Best for: agencies and SEO teams that need a reliable monitor with unlimited seats.

Starting at: $95/month (Starter, 50 prompts, 3 models).

3. Profound: best enterprise AI visibility platform

Verdict: the enterprise standard when you have budget, procurement and a team to use it.

Profound tracks up to nine answer engines on its Enterprise plan: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa. It adds AI Marketer agents, agent analytics from CDN and log integrations such as Akamai, AWS, Cloudflare and Fastly, all-time history, CSV and JSON export, API access, SSO and SOC 2. A free 7-day trial runs 50 prompts a day across ChatGPT, Gemini and AI Overviews, but those trial prompts cannot be customised.

Beyond the trial there is no public price: Profound sells custom enterprise contracts, and its agent features are credit-based. That makes it hard to evaluate for mid-market brands and overkill for a single-brand marketing team.

Best for: enterprise AEO teams that want analyst-grade data, agents and procurement-ready security.

Starting at: custom enterprise pricing (free 7-day trial).

4. Semrush AI Visibility: best for SEO-suite teams

Verdict: the right choice if your team already lives in Semrush and wants AI tracking in the same login.

Semrush folded its standalone AI Visibility Toolkit into its SEO + AI Search bundles in 2026; the old toolkit pricing URL now returns a 404. The Starter bundle at $199/month tracks 50 prompts daily across ChatGPT, Perplexity, Gemini, Google AI Mode and AI Overviews, with AI brand performance for one domain, 300 AI visibility reports a day and an MCP. The $139/month SEO plan includes lighter AI sentiment and visibility reports. Pro+ at $299/month raises that to 100 prompts and 15 websites with multi-location tracking.

The strength is integration: AI visibility sits next to keyword research, site audits and backlink data. The weakness is that you pay for the whole suite to get 50 prompts, and the AI layer is thinner on citations and actions than dedicated AEO tools.

Best for: SEO teams that want AI visibility bundled with keyword, audit and competitor tools.

Starting at: $199/month (SEO + AI Search Starter); $139/month SEO plan with limited AI features.

5. Otterly.ai: cheapest way to start tracking AI answers

Verdict: the best pilot tool under $30, as long as you accept the prompt and engine caps.

Otterly.ai Lite costs $29/month ($25 billed annually) for 15 search prompts across four engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini, Claude and Google AI Mode are paid add-ons. Standard at $189/month lifts the cap to 100 prompts and Premium at $489/month to 400, so the price climbs quickly once you track a real prompt set.

Otterly does the basics well: mentions, source URLs, competitor comparison and sentiment. It is a monitor, not an action platform, and 15 prompts is too few for a stable visibility score in most categories. Treat it as a four-week pilot before moving to a 50-prompt plan.

Best for: small teams validating that AI visibility matters for their category before committing.

Starting at: $29/month (Lite, 15 prompts, 4 engines).

6. Ahrefs Brand Radar: best prompt index for benchmarking

Verdict: unmatched for seeing how any brand shows up across a huge pre-collected prompt set, less useful for your own custom prompts at scale.

Ahrefs Brand Radar covers Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Copilot, plus Claude on custom prompts. Its AI Visibility Index draws on a database of more than 462 million prompts, re-tested monthly on a 90-day window, and is priced from $199/month; Ahrefs Lite, Standard and Advanced subscribers get a small daily custom-prompt quota included. Custom prompt packages start at $50/month for 2,500 checks, where one prompt on one platform in one location updated once equals one check.

Watch the check-based pricing: 50 prompts daily on six engines consumes 9,000 checks a month, more than the 7,000-check Growth package at $100/month. Ahrefs also never runs free trials. The index is a genuine edge for SEO-led teams; for daily brand monitoring the maths favours a prompt-based tool.

Best for: Ahrefs users and digital PR teams benchmarking brand presence across a large prompt index.

Starting at: $50/month (custom prompts Basic); Index from $199/month.

7. Scrunch AI: best for mid-market AI customer experience

Verdict: a strong tracking and site-audit combination for companies that treat AI answers as a customer experience channel.

Scrunch AI Core costs $250/month for 125 unique prompts, 5,000 responses a month, 5 site audits, 5 users, 5 competitors and 4 LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. Gemini, Claude, Meta AI, Google AI Mode and Grok arrive only on the custom Enterprise plan, as does the Agent Experience Platform that serves AI-readable content to crawlers, API access and SSO.

Scrunch is well built and its site audits are a differentiator, but Core is limited to one country and one persona, and Gemini being enterprise-only is a real gap for brands with Google-heavy audiences. A free 30-second AI audit is available without a card.

Best for: mid-market to enterprise teams that want tracking plus technical page optimisation.

Starting at: $250/month (Core, 125 prompts, 4 LLMs).

Other AI visibility tools we compared

These five did not make the ranked seven but are worth a look for specific needs.

Promptwatch

Promptwatch Essential costs $95/month for 1 project, 4 models, 50 prompts and 6,000 responses, with country-level tracking plus MCP and API access. Its model list is one of the longest in the market, including ChatGPT, Perplexity, AI Overviews, AI Mode, Claude, Gemini, Meta, DeepSeek, Grok and even coding agents such as Claude Code, but you still choose four per plan. Data is collected by scraping the engines' web interfaces rather than APIs. Best for: marketers who want tracking plus AEO content agents. Starting at: $95/month.

Rankscale AI

Rankscale Pro costs $99/month for 1,200 credits a month, 10 brand dashboard slots and a 7-day free trial, with each AI-engine query costing roughly a quarter credit. It tracks ten engines including ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Copilot and Grok, and credits roll over. The credit model rewards careful scheduling and punishes daily refreshes on large prompt sets. Best for: agencies that want unlimited search terms and flexible scheduling. Starting at: $99/month.

Trakkr

Trakkr Growth costs $100/month for one brand, 50 prompts tracked daily, all eight models (ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Grok, DeepSeek and Meta AI), 25 articles a month, 3 seats and an MCP. Scale at $500/month covers 10 brands with white-label client portals and a REST API. The pitch is one price, every model, and the 14-day trial needs a card. Best for: startups and agencies that refuse per-model fees. Starting at: $100/month.

Writesonic GEO

Writesonic's AI Search Visibility Platform starts at $79/month billed annually for 50 prompts, 50 answers a day, ChatGPT, Gemini and AI Overviews, 15 AI articles and 10 site audits for one user. Self-serve tiers track only three platforms; the full set of eight engines and the Action Center are Enterprise features. Best for: content teams that want a writer bundled with tracking. Starting at: $79/month, billed annually.

AthenaHQ

AthenaHQ Starter costs $295/month for 3,600 credits (one credit per AI response) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, with unlimited members and CSV export. The Enterprise plan reaches 11 models and adds SSO, multi-region and persona targeting. The Athena Citation Engine and content-optimisation agent are its differentiators; API access is a paid add-on on Starter. Best for: self-guided SMBs and agencies that want a citation engine with action steps. Starting at: $295/month.

How to choose an AI brand visibility tracking tool

• Count the included engines, not the marketed ones. Peec, Otterly and Writesonic cap models per plan; Listable Labs includes three plus three add-ons; Trakkr includes all eight.
• Work out cost per tracked prompt per engine. A $29 plan with 15 prompts is often dearer per prompt than an $89 plan with 50.
• Insist on citation URLs. If a tool only says you were mentioned, you cannot change the answer.
• Decide whether you need actions. Monitors (Peec, Otterly, Ahrefs) report; platforms (Listable Labs, AthenaHQ) also generate and publish fixes.
• Check multi-country tracking if you sell in India and the US; engines answer differently by region.
• Confirm GA4, Search Console and Cloudflare integrations so you can prove AI visibility turned into traffic.
• Run the free tools first. Listable's AI Crawlability Checker tells you whether engines can even read your site before you pay to track it.

AI visibility tools versus traditional rank trackers

A rank tracker records a position for a keyword on a results page. An AI visibility tool records whether a brand is named inside a generated answer, where, how it is described and which sources the engine cited. Those sources are the lever: when you know a Reddit thread, a review site and two publisher articles drive the answer, you know where to earn a mention. That is why citation data matters more than the raw visibility score.

Keep your rank tracker for Google blue links and add a dedicated AI visibility tool for ChatGPT, Gemini and AI Mode. For trackers built around one engine, read our guide to the best ChatGPT rank tracking and visibility tools, and for the agency angle, the 7 best AI visibility tools for marketing agencies. Teams tracking several engines at once should see how to track your brand on ChatGPT, Claude, Gemini and Perplexity.

Final verdict on the best AI visibility tools for 2026

Listable Labs is the best AI brand visibility tracking tool for 2026 because it is the only one in this group that combines three engines, citation intelligence, competitor benchmarking, content generation and analytics integrations from $89/month. Peec AI is the better pick if you only need a monitor, Profound if you are an enterprise with budget, and Otterly if you want to spend $29 to find out whether AI visibility matters for your category. Start free, no credit card, at Listable Labs pricing.