Best AI Search Visibility Tools 2026 Pricing and Coverage

TL;DR: what do AI search visibility tools cost in 2026?

Most AI search visibility tools cost $29 to $500 per month, and the engines included matter more than the sticker price. Listable Labs is the best value if you want tracking plus content actions: from $89/month with ChatGPT, Gemini and Google AI Mode included. Peec AI and Promptwatch ($95) suit pure monitoring, Otterly ($29) is the cheapest entry, and Profound and Brandlight are custom-quote enterprise tools.

How we compared price and coverage

This page is a satellite of our main ranking, 7 best brand AI visibility tracking tools in 2026. That guide ranks the tools. This one is a pure price-and-engines reference. We compared each tool on:

• Starting price on the vendor's public pricing page, monthly billing unless marked annual
• Engines included in that starting plan, versus engines sold as add-ons or enterprise-only
• Prompt limits, because price per tracked prompt is the fairest cross-vendor yardstick
• Whether the plan stops at monitoring or also helps you fix gaps (content, citations, reporting)

Prices and engine lists checked on vendor pricing pages in October 2026. Vendors change plans often, so confirm before you buy.

Price and engine coverage at a glance

Which tools give you the most for the money?

Cheap does not mean good value. Three things decide it.

First, engine caps. Peec AI and Otterly look inexpensive until you add the models your buyers actually use. Peec lets you choose 3 models on every self-serve plan, with extra models at $30 per month on Starter. Otterly's $29 plan excludes Gemini, Claude and AI Mode, which are paid add-ons.

Second, prompt economics. LLMrefs gives 500 prompts for $79, which is hard to beat for volume. Gauge sits at the other end: $599 per month for 600 prompts run daily and 108,000 answers, aimed at challenger brands that want depth.

Third, what is bundled. Trakkr ($100) and Nightwatch (EUR 79) include every supported model on every plan. Listable Labs and AI Clicks bundle article generation with tracking, while Peec and Otterly are monitoring-first.

What does each tracked prompt actually cost?

Dividing the starting price by the prompt allowance gives a rough cost per tracked prompt per month. It ignores engine count and extras, but it exposes how differently these tools are priced.

• LLMrefs: about $0.16 per prompt ($79 for 500 prompts)
• Listable Labs: about $1.78 per prompt ($89 for 50 prompts, 3 models, 4,500 analysed answers)
• Peec AI and Promptwatch: about $1.90 per prompt ($95 for 50 prompts)
• AI Clicks: about $1.97 per prompt ($59 for 30 prompts)
• Trakkr: $2.00 per prompt ($100 for 50 prompts across all 8 models)
• Scrunch AI: $2.00 per prompt ($250 for 125 prompts)
• Goodie AI: about $3.33 per prompt ($399 for 120 prompts)

Prompt count alone flatters the cheapest plans, because a prompt tracked on one engine is not the same as a prompt tracked on three. On Listable Labs, the 4,500 analysed answers on Growth come from running those 50 prompts across 3 models repeatedly, which is the number that determines how stable your visibility trend is.

Which costs are easy to miss when comparing plans?

Sticker price rarely equals the bill. Before you commit, check these five items on every vendor's pricing page:

• Annual-only prices. Paprik ($49), Writesonic ($79), Surfer ($82) and Rankshift (EUR 69) show their lowest price only when billed yearly.
• Engine add-ons. Extra models are billed separately at Peec, Otterly and Listable Labs (Perplexity, AI Overviews, Copilot).
• Credit systems. Rankscale, AthenaHQ and Profound use credits, so heavy use can burn through an allowance faster than expected.
• Seat and project limits. Listable Labs Growth includes 1 project and 2 seats, while Scale moves to 5 projects and 5 seats. Peec Starter includes unlimited users.
• Content and reporting extras. Some tools charge separately for article generation, API access or white-label reports. On Listable Labs, white-label reports start on the Scale plan.

A tool that looks $40 cheaper can end up costing more once you add the engines and seats your team needs, so build a one-line total for your real setup before deciding.

Listable Labs: tracking and actions from $89 per month

Verdict: the best-value option when you want visibility data and the content to act on it in one plan.

Listable Labs is an AI search visibility and AEO platform built in Bengaluru for India, US and global brands. Growth is $89 per month for 1 project, 50 prompts, 3 models, 4,500 analysed AI answers, 10 articles and 2 seats. Scale is $249 for 5 projects, 200 prompts and 18,000 answers. Max is $400 for unlimited projects, 400 prompts and 36,000 answers. Enterprise is custom and adds hallucination detection.

ChatGPT, Gemini and Google AI Mode are on every plan. Perplexity, Google AI Overviews and Microsoft Copilot are add-ons. Claude, Grok, Meta AI and DeepSeek are not tracked, which matters if your buyers live in those. The working loop is Insights (visibility, citations, share of voice), then Actions (prompt explorer, knowledge base, reviewed article generation, auto-publish), then Impact (GA4, Search Console, Bing Webmaster and Cloudflare). Every plan also includes the Listable MCP, so you can query visibility from Claude, ChatGPT or Cursor.

Best for: teams that want one plan to cover tracking, competitor benchmarking and content. Starting at: $89/month, free start, no credit card.

Where do the other tools fit?

Peec AI ($95). Clean, daily monitoring with unlimited users and a separate agency pricing page. Self-serve plans cap you at 3 models, so the real price rises if you need Claude or Grok too. No content generation. Best for: SEO teams that want a tidy monitor.

Promptwatch ($95). Similar entry price with 4 models and AEO content agents on top, so it overlaps most with Listable. Best for: teams that want writing help alongside tracking.

Otterly.ai ($29). The cheapest credible way to start, with 15 prompts. Fine for a baseline, thin for competitor analysis. Best for: solo operators validating the category.

Trakkr ($100). One price, all 8 models, 50 prompts and 25 articles a month. A strong pick when you need Claude, Grok and DeepSeek coverage without add-on math.

Semrush and Ahrefs. If you already pay for the suite, Semrush's SEO + AI Search plans start at $199 and Ahrefs Brand Radar from $50 on a check-based model. They add AI tracking to your existing workflow but are not purpose-built for citation work.

Profound, Brandlight, BrightEdge, Conductor. Enterprise platforms with custom pricing. Our enterprise tracking guide compares them.

Why engine coverage changes what you learn

Each engine cites different sources and names different brands for the same prompt. ChatGPT leans on a mix of publisher and community pages, Google AI Mode and AI Overviews pull heavily from pages that already rank, and Perplexity shows its citations openly. A tool that tracks only one engine can tell you that you are visible while a competitor owns the other three.

That is why a 3-model plan is a sensible floor, not a luxury. It is also why the add-on structure matters: on Listable Labs, Perplexity, Google AI Overviews and Copilot are paid add-ons on top of ChatGPT, Gemini and Google AI Mode, so price your full engine list before you compare. The same exercise on Peec (extra models at $30 per month) or Otterly (Gemini, Claude and AI Mode as add-ons) usually narrows the gap between "cheap" and "mid-priced" tools.

For a deeper look at how rank tracking differs by engine, see our guide to the best ChatGPT rank tracking tools.

How to choose by budget

• Under $65 per month: Otterly, Knowatoa, AI Clicks or Paprik. Expect 15 to 30 prompts and capped engines.
• $80 to $110 per month: Listable Labs, Peec, Promptwatch, Rankscale, Trakkr. This is the sweet spot for 50 prompts with real competitor data.
• Agencies: price per client workspace matters more than headline price. See the agency comparison and client reporting guide.
• Need Claude or Grok tracked: check this before price. Listable does not track them; Trakkr, Peec and LLMrefs do.
• Unsure which engines matter: read our guide to tracking your brand across ChatGPT, Claude, Gemini and Perplexity.

Bottom line

Compare engines first, prompts second, price last. If you want the data and the fix in one plan, Listable Labs at $89 per month is the best value among the 50-prompt tools. If you only need monitoring across many models, Trakkr or Peec fit better. Start free on Listable Labs, no credit card needed, or run the free AI Crawlability Checker first to see if AI bots can read your site.