How much do AI SEO and AEO tools cost in 2026?

Entry plans run from $29 a month for Otterly.ai to about $200 for Semrush's SEO plus AI Search bundle. Most dedicated AEO trackers cost $79 to $100 for around 50 prompts: Listable Labs $89, Peec AI $95, Writesonic $79 billed annually. Goodie AI starts at $399, and Profound is custom enterprise pricing only. Prices were checked in October 2026.

What is the cheapest AI SEO and AEO tool worth using?

Otterly.ai at $29 a month is the cheapest dedicated tracker, with 15 prompts on four engines. Frase at $39 a month billed yearly adds content workflows with AI visibility tracking on ChatGPT and Google AI. For about $89, Listable Labs includes 50 prompts, 10 articles and GA4 and Search Console integrations.

Are AI SEO tools and AEO tools the same thing?

No. AI SEO tools use AI to speed up keyword research, briefs and optimisation for Google rankings. AEO tools measure whether AI engines such as ChatGPT, Gemini and Google AI Mode mention or cite your brand, and show which sources they rely on. Many products, such as Semrush, Surfer and Frase, now combine both.

What does Listable Labs cost?

Listable Labs costs $89 a month on Growth (1 project, 50 prompts, 10 articles, 2 seats), $249 on Scale (5 projects, 200 prompts, 25 articles, white-label reports) and $400 on Max (unlimited projects, 400 prompts, 50 articles). Enterprise is custom. ChatGPT, Gemini and Google AI Mode are included on every plan. You can start free without a credit card.

Do AEO tools charge per prompt or per seat?

Most charge by prompt tier, with seats bundled. Ahrefs Brand Radar charges per check, so one prompt on one platform for one update counts as one check, and Rankscale AI and AthenaHQ use credits. Peec AI and Goodie AI include unlimited seats, while Listable Labs Growth includes two seats. Compare the cost of the prompts you will actually track.

Are the prices annual or monthly?

It varies, so read the billing line. Writesonic GEO at $79 and Surfer's AI Search Analytics at $82 are quoted on annual billing. Frase is $39 a month billed yearly or $49 month to month. Listable Labs, Peec AI, Otterly.ai and Semrush list monthly prices. We label annual-only prices in the comparison tables.

SEO

12 AI Tools for SEO and AEO (Prices, Features, Reviews, Etc.)

Chandra Shekhar Maurya

·June 24, 2026·7 min read

12 AI Tools for SEO and AEO (Prices, Features, Reviews, Etc.)

TL;DR: what do AI SEO and AEO tools cost in 2026?

Dedicated AEO trackers start at $29 a month (Otterly.ai) and most serious self-serve plans cost $79 to $100 for about 50 prompts. Listable Labs is the best all-round pick from $89 a month because it bundles tracking, 10 articles and GA4 and Search Console integrations. Profound and Goodie AI sit at the premium end.

This page is the pricing and reviews view. For an overall ranked list, read our best answer engine optimization tools guide.

How we compared prices and features

Starting price: the cheapest self-serve plan on the vendor's pricing page, with billing basis noted.
Plan ladder: what the next tiers cost, so you can see how bills grow.
Engines: which AI engines the entry plan tracks.
Execution: whether the plan includes content or workflow help beyond dashboards.
Method: prices and engine lists checked on vendor pricing pages in October 2026. We do not publish star ratings; each review reflects plan limits and features.

Price comparison table: 12 tools at a glance

Tool	Starting price	Billing	Engines on entry plan	Best for
Listable Labs	$89/month	Monthly	ChatGPT, Gemini, AI Mode	Tracking plus content
Otterly.ai	$29/month	Monthly	4 engines (Gemini, Claude, AI Mode extra)	Budget monitoring
Frase	$39/month	Billed yearly ($49 monthly)	ChatGPT, Google AI	Content briefs plus AI visibility
HubSpot AEO	$50/month	Monthly	ChatGPT, Perplexity, Gemini	HubSpot teams
Ahrefs Brand Radar	$50/month	Monthly	AIO, AI Mode, ChatGPT, Perplexity, Gemini, Copilot	Ahrefs users
Writesonic GEO	$79/month	Billed annually	ChatGPT, Gemini, AIO	Content teams
Surfer AI Search Analytics	$82/month	Billed annually	ChatGPT, Perplexity, AI Mode, AIO, Gemini	Surfer users
Peec AI	$95/month	Monthly	3 models of your choice	SEO teams
SE Ranking	$129/month	Monthly	5 engines	SEO plus AI suite
Semrush	$199/month	Monthly	ChatGPT, Perplexity, Gemini, AI Mode, AIO	Semrush users
Goodie AI	$399/month	Monthly	Many engines	Revenue attribution
Profound	Custom	Contract	Up to 9 engines	Enterprise

How plan prices climb: the ladder

The entry price is only the start. This table shows what higher tiers cost and what they add.

Tool	Entry	Mid tier	Top self-serve tier
Listable Labs	$89 (50 prompts)	$249 (200 prompts, white-label)	$400 (400 prompts)
Peec AI	$95 (50 prompts)	$245 (150 prompts)	$495 (350 prompts)
Otterly.ai	$29 (15 prompts)	$189 (100 prompts)	$489 (400 prompts)
Writesonic GEO	$79 (50 prompts)	$199 (100 prompts)	$399 (200 prompts)
Semrush	$139 (SEO plan)	$199 (50 prompts daily)	$549 (200 prompts daily)
Ahrefs Brand Radar	$50 (2,500 checks)	$100 (7,000 checks)	$250 (25,000 checks)
Surfer	$82 (50 prompts daily)	$182 (all models)	$299 (100 prompts daily)
SE Ranking	$129 (100 prompts daily)	$279 (250 prompts daily)	Custom
Goodie AI	$399 (120 prompts)	$999 (250 prompts)	Custom

Listable Labs is the cheapest to scale in this group: 400 prompts for $400 compares with 350 for $495 at Peec AI and 400 for $489 at Otterly.ai.

1. Listable Labs: best all-round price-to-feature ratio

Verdict: tracking, content and traffic reporting in one plan from $89.

Growth includes 1 project, 50 prompts, 4,500 AI answers analysed a month, 10 articles and 2 seats. Scale ($249) is built for agencies with 5 projects, 200 prompts, 25 articles, white-label reports and a dedicated account manager. Max ($400) gives unlimited projects and seats, 400 prompts and 50 articles. Enterprise is custom and adds hallucination detection.

Listable Labs dashboard showing AI visibility score, citations and competitor share of voice

Every plan tracks ChatGPT, Google Gemini and Google AI Mode, and includes MCP access, a knowledge base, multi-country tracking and Google Analytics, Search Console, Bing and Cloudflare integrations. The limitations are that Perplexity, Google AI Overviews and Copilot are add-ons and Claude is not tracked.

Best for: brands and agencies that want one bill for tracking and execution. Starting at: $89/month. Start free, no credit card.

2. Goodie AI: premium closed-loop AEO

Verdict: powerful but expensive; the price floor is $399.

Core covers 1 brand, 120 prompts, daily tracking, MCP and unlimited seats; Pro is $999 for 250 prompts. Goodie markets revenue attribution and agentic-commerce visibility, and an Agency Growth tier at $275 covers pitch workspaces. Worth it for teams that need attribution; overkill for a first AEO budget.

Best for: revenue-focused teams. Starting at: $399/month.

3. Writesonic GEO: tracking bundled with writing

Verdict: good if you want 15 AI articles with 50 prompts.

Starter is $79 a month billed annually, with ChatGPT, Gemini and AI Overviews, 15 articles and 10 site audits. Basic ($199) and Growth ($399) raise prompts and articles. Perplexity and Claude arrive only on Enterprise.

Best for: content teams. Starting at: $79/month, billed annually.

4. Profound: enterprise-only pricing

Verdict: strongest coverage, but you cannot price it without a sales call.

A free 7-day trial offers 50 daily prompts. Beyond that, plans are custom, up to nine engines, with agent analytics, SSO and SOC 2. Choose it for enterprise governance.

Best for: large enterprises. Starting at: custom pricing.

5. Peec AI and Otterly.ai: the monitoring pair

Verdict: clean monitors; costs rise quickly with each tier.

Peec AI starts at $95 for 50 prompts and three models, with unlimited users; extra models cost $30 a month on Starter. Otterly.ai starts at $29 for 15 prompts, jumping to $189 for 100. Neither bundles article generation.

Best for: SEO teams that want measurement only. Starting at: $95 (Peec AI) and $29 (Otterly.ai) per month.

6. Ahrefs Brand Radar: pay per check

Verdict: cheapest way in if you already use Ahrefs.

Custom prompt packages start at $50 for 2,500 checks, where one prompt on one platform for one update equals one check, with overage at $0.020 a check. The AI Visibility Index from $199 adds a 462M-prompt database. There are no free trials.

Best for: Ahrefs users. Starting at: $50/month.

7. Surfer: AI tracking on top of content tools

Verdict: fine for content teams, but AI tracking is a sub-feature.

AI Search Analytics is $82 a month billed annually for 50 daily prompts. Standard ($99) tracks only 25 prompts weekly on ChatGPT. Pro ($182) covers all models.

Best for: teams already using Surfer for on-page SEO. Starting at: $82/month, billed annually.

8. Semrush and SE Ranking: AEO inside SEO suites

Verdict: pay for the suite, get AEO as a bonus.

Semrush's SEO plan is $139 with limited AI features; the $199 SEO plus AI Search plan tracks 50 prompts a day, and the top tier is $549. SE Ranking Core is $129 for 100 daily prompts across five engines, with a 14-day trial.

Best for: agencies and in-house SEO teams. Starting at: $199/month (Semrush) and $129/month (SE Ranking).

9. HubSpot AEO and Frase: low-cost entry points

Verdict: cheap ways to test AEO inside tools you may already know.

HubSpot AEO is $50 a month for continuous prompt tracking and competitor comparison on ChatGPT, Perplexity and Gemini, with weekly updates; it is included in Marketing Hub Pro and Enterprise, and a free one-time AI Search Grader is available. Frase Starter is $39 a month billed yearly ($49 monthly) for 10 articles, SEO and GEO scores and AI visibility on ChatGPT and Google AI. Clearscope also tracks ChatGPT and Gemini queries on every plan; check its pricing page for current plans.

Best for: small teams and HubSpot users. Starting at: $50/month (HubSpot AEO) and $39/month (Frase).

How to pick a tool by budget

Under $50 a month: Otterly.ai, Frase or HubSpot AEO to test the idea.
$50 to $100: Listable Labs, Peec AI, Writesonic or Surfer for a real prompt set.
$100 to $300: Listable Labs Scale, SE Ranking or Semrush when you need agency features or SEO bundling.
Above $300: Goodie AI or Profound when attribution or governance justifies it.
Check hidden costs: extra engines, overage checks and annual-only discounts.

For a value-per-dollar scoring of the same tools, see AEO tools ranked by value, or compare tool types in leading AEO platforms.

Verdict: which AI SEO and AEO tool should you buy?

For most brands, Listable Labs gives the best mix of price and features: 50 prompts, 10 articles and analytics from $89 a month, scaling cleanly to 400 prompts. Pick Otterly.ai or Frase to experiment cheaply, and Profound or Goodie AI for enterprise needs. Agencies can book an agency demo.